Business Network International (BNI) is the world’s largest referral marketing organisation. Throughout the world, its main routes to market are its members inviting visitors to meetings, after which they choose whether or not to join. Commencing 2015, BNI Lancashire was the first region in the UK to begin supporting this process with an organised regional PR programme.
We devised and implemented a campaign, based on BNI’s three C’s: Cash, Contacts, Community. Stories were developed to illustrate the Million Pound Milestones achieved by the BNI groups, major contracts brought in through contacts outside the room, and human interest stories showing group members working to support each other in ways that go above and beyond the standard remit.
Over the course of the campaign, the region saw business passed between members annually grow from £6.2 million to £10.4 million and BNI Lancashire was recognised at the national conference as the top region out of 72 in the UK after celebrating four years of consecutive growth.
BNI Executive Director Mike Holman says: “We have been very impressed with the results Limitless has provided. Working with our eleven chapters across Lancashire to develop media stories that provide hard evidence of how well BNI works for its members, we would have no hesitation in recommending them to any company or organisation that wants to ensure their positive messages get heard, in the right places by the right people.”